Who is fe fendi

Brooke Shields, 56, matches with teen daughters in gingham This story has been shared 17, times. This story has been shared 16, times.

This story has been shared 8, times. This story has been shared 7, times. View author archive email the author follow on twitter Get author RSS feed. Name required. Email required. Comment required. Enlarge Image. More On: fendi. Read Next Brooke Shields, 56, matches with teen daughters in gingham Adele and Edoardo Fendi created the fashion house in Rome in From its inception, Fendi has been known for its luxury and opulence.

The brand began with making leather goods and quickly dove into the fur business — two things Fendi is still known for today. When Edoardo died in , Adele and her daughters carried on with the business.

What was born as a fashion house meant for innovation and beauty has never wavered from that. In , Fendi welcomed Karl Lagerfeld to the brand. While these days, many fashion houses, as well as InStyle , do not support the sale of fur, it was a hot commodity at the time. Lagerfeld pushed the brand forward into the fur market, making Fendi one of the most sought-after ateliers for fur goods.

The designs became even more creative, and they began to incorporate a lot of color, making Fendi pieces even more unique and desirable. While fur had previously been a high-brow purchase, saved for the truly elite, the creative minds at Fendi were able to take 'lower-quality' furs and rework them into something their customers wanted to buy.

This allowed them to keep the prices more accessible as well. It was also in the s that Fendi rolled out various artisan collections to continuously expand the brand, always keeping the leather goods and furs at the forefront.

Adele Fendi died in , and with that came a shake-up of the brand. Each of her five daughters took over a piece of the fashion house, with Lagerfeld still at the creative helm.

The brand continued to evolve and stay at the forefront of luxury fashion, constantly innovating but still staying true to its Italian roots. The s were game-changing for Fendi — it was the decade that saw the brand explode into boutiques all over the world. The first U. These women helped create new pieces and expand the business even further.

The bag, created in the s by Silvia Venturini Fendi, started a revolution in handbags for the fashion house. A-list celebrities snatched the bags up as fast as possible, including Madonna, Naomi Campbell, and others. The simple, chic bag came in a variety of options and inspired more iconic Fendi creations that followed in subsequent years. However, despite the sale, management of the Fendi brand remained with the third-generation Fendi sisters.